In my time as a product manager, I’ve read a great deal of literature about website usability. It can all be boiled down to one concept: “Don’t make the user think.” (There is even a book on this exact subject). While the phrase refers to web usability, it can also eas...

As Facebook campaigns get more complex, so is the account structure required to manage these campaigns. Read on for ideas on how to effectively structure Facebook advertising account for easy management based on business type and objectives.